Leaders in Math Solutions since 2016

In his role of CEO, Geoffrey Alphonso brings a wealth of experience in strategic thinking with over 20 years of experience in enabling business transformations across the North American, Australian and Middle East Markets. Prior to joining Alef Education, Geoffrey was General Manager and Head of PMO / Solutions for Pearson Education’s Middle East & Africa business practice for over 9 years, where he grew and led a cross functional team towards driving Pearson’s digital strategy with a combined portfolio of over $30M USD across both the K-12 and Higher Ed markets. Prior to his time at Pearson Education, Geoffrey held various senior leadership roles in Toronto, Canada & Brisbane, Australia across the Ed-Tech, Telecom and the Financial sectors. Geoffrey is an avid enthusiast of using technology to enable education. He also sits on a board of THAKI an NGO, that helps bring digital education products and services to underprivileged children in the MENA region. Geoffrey holds an MBA from the London Business School.

Joe has over 13 years of experience working with publishers, technology and ed-tech firms in the middle-east with an emphasis on digital transformation. Prior to Alef, he led education services initiatives at Pearson and McGraw-Hill across Higher-Education, K-12, and Vocational markets. He focused mainly on leveraging global expertise and capabilities to develop innovative products. Joe is currently leading the product team in Alef with a focus on crystalizing the vision of the product and creating value propositions for end-users. Joe holds a Bachelor and Master degree in Computer Science from the American University of Beirut and a Master in Business Administration from London Business School.

Over the last 18 years Aimee has developed as an entrepreneurial leader with a background in both business and educational sales. She served as Director of Operations and Corporate Strategy for 13 years before transitioning to STEM education sales and account management. In her role at Alef Education, she is responsible for working with educators to ensure a seamless implementation of services for both teachers and students. She earned her Bachelor of Arts degree from Malone University, graduating as the top student in her major.